There are actually companies that welcome media exposure of any kind, viewing it as a means of increasing the public’s awareness, even if it is as the subject of controversy. The very fact is that crisis management has become such a significant area of specialization in the course of doing business. No matter whom you are or what you do, on a large or small scale, there is someone out there who would like to advance his or her agenda at your expense. The number of people taking legal action for the most odd, trivial, or “nuisance” situations is high enough that businesses and prominent individuals should be concerned. The unknown resides opposite the strict plant.